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Hiring the next generation
Millennials are the future of the job market and it’s crucial to understand how best to attract this talent and tailor your recruitment strategy to them!
The contribution of Millennials to the job market has been steadily growing over the past few years. In fact, it’s now estimated that by 2025 Millennials will make up a staggering 75% of the working population. With this in mind, it’s crucial to understand how best to attract this new generation of talent and tailor your recruitment strategy accordingly.
While salary and stability are still important considerations for Millennials (and Gen Z) when it comes to choosing jobs, there are other factors that may be more appealing. Here are some of the top things to bear in mind when looking to hire the next generation:
Creating a sense of affinity and community can be a great way to appeal to Millennial candidates. They’re used to spending a great deal of time online and always staying connected and informed. Give them the option to connect with your company and notify them of updates and positions they’ve expressed an interest in. Keeping these candidates engaged will enable you to nurture these relationships and provide you with an amazing talent pool even when you’re not actively recruiting.
Highlight your culture
Finding a company that’s a good cultural fit has become one of the primary considerations for Millennials today. Simply offering a big pay cheque is no longer enough (although that’s not to say it isn’t still attractive!). Working with like-minded individuals for a company that has appealing goals and objectives is something Millennials really aspire to. Therefore, employer branding has become a vitally important strategy for companies to really sell themselves to candidates and stand out from the crowd. Make sure your culture is evident as soon as you enter your career site, with a clearly visible mission statement, lots of inspiring images and employee testimonials if you have them.
Keep them engaged
Millennial candidates often have very short attention spans when it comes to applications. It’s therefore essential to make the hiring journey as engaging as possible – breaking the mould and steering clear from more traditional methods can make a great first impression. There is a wealth of emerging and established recruitment technology and innovation to choose from at the moment. For example, incorporating gamification and psychometric testing can make the recruitment process a lot more interesting and engaging for the candidate. This type of testing can give you invaluable insights into the personality and skill sets of candidates that more conventional approaches can’t – and help you hire a more diverse team. Don’t be afraid to get creative!
Shine on social
Never underestimate the power of social media! A study by the research firm, Aberdeen Group, found that a whopping 73% of Millennials found their last job using a social channel. A very compelling stat and one that highlights that social media has become the first port of call for many Millennials to research companies; not just as consumers but as candidates too. Sharing insights into office life such as work socials, yoga sessions or Pizza Friday can be a fantastic way to convey your company’s personality and get candidates excited about working for you.
Stay optimized for mobile
It’s become a bit of a cliché, but Millennials spend a lot of time on their phones! Having grown up during the digital revolution they’re incredibly tech savvy and are used to having the answer to nearly every question available to them instantaneously. It’s therefore become imperative to ensure your career site and application process are optimized for mobile devices. Make sure everything is clear and it’s easy to apply to reduce the likelihood of candidate drop-off.
This is of course a bit of a generalisation and by no means a ‘one size fits all’ strategy! But the new generation (and the one after it) are expecting more from their employers than ever before. By understanding what makes them tick, keeping them informed and engaged at every stage of the process and focussing on the candidate experience – you can invest in your future employees and hire the top talent!