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Inspiration for your next job ad 💡
It’s not always easy to know where to start when creating a job ad. You know what you’re looking for, but how do you communicate it to your potential new coworkers? We're often asked how to create an attractive job ad, and that's why we’ve gathered our top tips
It’s not always easy to know where to start when creating a job ad. You know what you’re looking for, but how do you communicate it to your potential new coworkers? We're often asked how to create an attractive job ad, and that's why we’ve gathered our top tips 👇🏻
Define your target group
Start by identifying your target group. Ask yourself the questions – who are we looking for? What qualifications does the candidate need for this role? What does the candidate need to know about the role? What does it take to attract this candidate? Be open minded and don’t just focus on the requirements. When you’ve identified your target it’s time to start designing your ad 🎨
Create a title that catches the candidate’s interest and that contains keywords for the role. This is the first thing the candidate sees and that’s why it’s important that they see something worth reading more about. Choose a title that lifts the essence of the role but also what makes it special and not like all the other ads in the crowd. Use words that candidates actually searches for when browsing for a new job, this will help increase your SEO. Remember, this is an ad, give the candidate a reason to continue reading.
Pitch your ad to your candidate
There’s a high competition between the employers in today's candidate driven market. Pitch your ad to your candidates so they know why they should choose you over your competitors. Try to summarize the ad and give the candidate a reason to continue reading and apply in just one or two sentences.
Strengthen your message with visual tools 🎥
Create natural pauses in the text with the help of gifs, videos and pictures. It will help strengthen your message and reduces the risk that the candidate feels overwhelmed by too much text.
Mobile friendly application 📱
More and more candidates browse job openings through their phones, this makes it important that the ad is mobile friendly. A mobile friendly ad contains a short concise description of the ad and an easy application process.
The time the candidate browse for job openings from the phone is often limited and that’s why it’s essential to catch their interest quickly. The title makes the candidate curious enough to read more, the ad is no longer than a couple of swipes with the thumb and it lets the candidate apply even though they’re on the go.
Perks before requirements
A job ad also contains a job description. Remember that the competition for the candidates is tough and the candidate has to choose you. That’s why you should highlight the perks and benefits this role and your company offers. It’s of course important to specify the qualifications required for the role. To avoid making the candidate feel intimidated or lose interest keep focus on what the candidate has to gain with you. You know why you’re the obvious choice for the candidate, show them!
Application process that doesn’t intimidate
Lower the bar for the candidate and let them apply with an easy and short application process. Start with changing the name of the ”Apply now”-button to something less intimidating, for example ”Apply in 30 seconds”.
Let the candidate apply without their CV and cover letter and instead ask questions relevant for this role. As mentioned above, this is a way of keeping the ad mobile friendly with an easy application process.
…Before you publish your ad ✋🏻
As a last check to see if your ad is ready to be published, ask a colleague to apply for the role as a candidate. From title to sent application - how does the ad feel? Is all information relevant for this role or is there anything missing?
Hope these tips may come in handy when you create your next job ad! If you have any questions just let us know 🤩
Are you interested in learning how to use Teamtailor to easily create job ads? Book a demo 🎈