Employer Branding

Optimise your career site: Stand out while you sit in!

To attract the best candidates it's important to focus on the candidate experience and do your utmost to make your career site stand out from the crowd!

It’s a competitive world out there – now more so than ever. From the candidate side it can be tough to stand out from fellow applicants and land that first/second/final interview. But it works both ways. With so many competing for jobs it’s vital to ensure you’re attracting the very best talent. So what is it exactly that makes companies attractive to prospective candidates? Rather than solely concentrating on the desirable skills and requirements for the role you’re recruiting for, it’s important to also highlight on your career site what YOU can offer employees!

Company Culture and Social Media

Culture is a big part of any organisation and has a huge role to play when it comes to recruitment. Fully leveraging your social media accounts can be a fantastic way to demonstrate what the culture at your company is like. Whether it’s posting photos/videos from a company social or charity event or even just activity in the office, this paints a picture for candidates and helps them to imagine working for your company. That’s not to say that this is all you should be posting – a balance needs to be struck and channels such as Instagram lend themselves particularly well to this kind of content.


Incorporating social media widgets onto your career page will ensure that even candidates who haven’t taken it upon themselves to do some extra research have a chance to explore these channels. 

Strong employer branding and career site

A recent study by LinkedIn found that an astonishing 75% of jobseekers research an employer’s brand before they consider applying. Your career site should convey as much information as possible about what it’s like to work at your company and why candidates should want to work there.  Make sure to include a mission statement or core values to let candidates know what’s important to your business and what your goals are.

Introducing current employees and including testimonials is always a great idea. If you have team members who love working for you and are happy to write about it, these can be really compelling to someone who is considering applying.

It’s important to ensure the branding on your career page is consistent with the rest of your website, and make sure the visuals are as engaging as possible! Consider assets like a dynamic header using a video that demonstrates all the best elements of your company.

Perks and Benefits

Candidates will always be interested in any extra perks or benefits your company have to offer. Little things such as having your birthday off work or drinks on a Friday may not seem like a lot, but they help to establish your company culture and make a big difference to your employees.

To summarise, when creating your career site, remember to be memorable! Provide candidates with as much useful information about your company as you can, but be careful not to overload visitors with text – use engaging visuals and videos where possible. Capitalise on social media accounts to convey your company culture and show candidates why they should want to work for you. Above all, focus on the candidate experience and do your utmost to stand out from the crowd!

To find out more about a dedicated career site to showcase your employer brand, book a demo with Teamtailor today.

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