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The 5 things employees want from future employers
2020 has changed the way employees view the workplace. Here are five things all employers need to be aware of to attract and retain future talent.
2020 has changed the way the world works, as well as the way employees view the workplace. With physical space exchanged for digital solutions, 76% of engineers report being happier with a remote work set-up or working from home options.
Stats like these are just a hint to the efforts employees need to make when appealing to future talent. Employers need to provide more than great on-site coffee and ping pong tables to keep talent engaged and happy with their work.
In this article, we’ll take this shift in working practices into account and explore the five things all employers need to be aware of to attract and retain future talent.
1. Promote a work-life balance
Nothing new for most HR professionals. Employees often struggle with switching off at the end of the day and taking their work home. However, when their work is already home, it becomes even more challenging. Research shows that remote developers state working extra time as their biggest struggle with remote work.
Home offices are demanding a cultural revolution, and employees are looking for employers that create a culture facilitating a home office. Candidates want an employer that encourages them to switch things off at the end of the working day.
2. Create productive processes
Second on the list for some of the biggest remote work challenges is an employee’s ability to manage interruptions and distractions. Not everyone has the luxury of an extra room for an office or even a pair of noise-canceling headphones.
Alongside this, project management tools, email pings, and chat notifications are constant—managing productive time is a real struggle at home.
Employees are now looking for employers who are initiating the newest technologies and internal communications processes that they know will help them achieve their best work. Friendly tool user interfaces and thoughtful communication guidelines like a slack code of conduct, for example. These workflows designed for productivity will be what wins you talent in 2020 and beyond.
3. Implement professional growth opportunities
Employees don’t want professional growth opportunities anymore; they need them. They need them to stay productive, feel like they’re learning, and stay engaged with your business.
With so many companies opening up to hire remote workers, suddenly, businesses are no longer restricted to talent within a 10km radius of the office, and employees are the same.
If employees are not upskilling, reskilling, and continuously learning in their role, they’ll jump ship and start looking elsewhere.
Unsure of what employees or even candidates are looking for with new opportunities? Ask them. Use human resources surveys at the end of a recruitment process or with current employees and ask people the opportunities they’d like to see more of with your business.
4. Chase CSR goals
82% of Gen Z workers consider Corporate Social Responsibility a significant factor when deciding where to work, and 66% consider a pay cut to work for a business with whom they can align their beliefs. Employers of tomorrow need to emphasize their CSR strategy and showcase it in their recruitment processes to attract this workforce.
This trend is rapidly spreading across all ages of the workforce. The troubles of 2020 will sit in the minds of workers for years to come.
Employers need to be aware of this and pick a corporate social responsibility mission wisely. Chase CSR with authenticity, and you’ll have no problem appealing to conscious minds.
5. Initiate privacy protocols
Last on our list is privacy. Younger remote engineers and many other remote workers are concerned with data privacy when using remote tools or connecting to unsecured internet servers.
With so many substantial data breaches in recent years and some very well-respected companies exposed for their lack of data compliance, privacy is at the top of employees’ and even consumers’ lists for 2020 and beyond.
It’s essential to ensure your employers know they’ll be working securely, with the right tools, authentication processes, and crisis plans in place so they can focus on the work they love and not worry about where they do it.
Wrapping it all up
That’s all for the five things employees want from future employers. There are a few significant changes to consider, and some old gems have grown stronger with recent events.
Employees of tomorrow are conscious of their time, privacy, and employer’s intentions for a healthier and happier digital workplace.
One thing 2020 has taught us is that we are all a work in progress. We are continually adapting and learning in today’s climate, and the best of businesses are making faults like the rest of us.
You don’t need to be perfect to attract talent. Be transparent, own your mistakes and you’ll gain respect for your efforts.
Thanks for taking the time to read the article, and we hope you’re walking away more prepared than ever before to attract the talent that your mission and vision deserve.
Ray Slater Berry is a freelance writer for Codility with over eight years of content, social media, and positive initiative experience. He specializes in tech, travel, and employee wellbeing. Ray is also a published fiction writer, with his first novel Golden Boy.